I read a great blog post that I think could be of value to Utah chambers. As background, Curt Moss, the author, is a friend but is also the former Director of Communications for the Las Vegas Chamber. I recommend scrolling through some of his other posts as well. Here is the post:
We know that one of the main reasons companies join chambers of commerce is to increase their business. And the exposure your members gain via your website is the single largest way you can promote them and drive traffic to their business.
The value that members receive from exposure on – and traffic from – your chamber’s website often justifies their membership renewal each year. And, that value can be used to acquire new members, plus generate non-dues revenue through website advertising.